“In-Housing” Programmatic: Why and How
Much has been made of the industry trend of ‘in-housing.’ But what do brands really mean when they say this? And how do you know if in-housing is right for…
Much has been made of the industry trend of ‘in-housing.’ But what do brands really mean when they say this? And how do you know if in-housing is right for…
Mobile Growth Summit is one of the most prolific series of conferences in the business with top notch content at events all over the world. This month they stopped in…
Happy New Year from the Telefrek team! Last year was quite a ride that definitely had its ups and downs. We are looking forward to some big things in 2019,…
AI gets a lot of buzz, and like any hot trend, it can get reduced in people’s minds to only that – a trendy buzzword. Don’t let all the marketing…
My first Dmexco post-agency life felt a lot less agency-focused than ever before. Was it just my perspective, or is the conference really changing? My general feeling is the event’s…
Machine Learning Lessons from Google Love it or hate it? Google’s Universal App Campaign (UAC) product is nearing a year since its launch and growth marketers are still trying to…
Lookback @ Postback A week's gone by, the dust has settled, the inbox is tamed, but we're still talking about the incredible time we had at Tune's Postback conference. Postback…
The 2018 World Cup is upon us and fans across the globe are abuzz. While cheering on your favorite team, don’t forget to leverage the massive audience to ensure a…