Opportunities After the Cookie (and after MAIDs)
Prepare for the Post-Cookie Future We all know the Chrome cookie is going away, and many fear mobile ad identifiers (MAID) are soon to follow. How can the industry prepare…
Prepare for the Post-Cookie Future We all know the Chrome cookie is going away, and many fear mobile ad identifiers (MAID) are soon to follow. How can the industry prepare…
Welcome to 2020! A US election and the Olympics will drive brand spend, but so will advances in speed and connectivity and mainstream acceptance of e-sports and AR/VR. On the…
Much has been made of the industry trend of ‘in-housing.’ But what do brands really mean when they say this? And how do you know if in-housing is right for…
This month kicked off with a busy week of two of the best conferences of the year. While the focus for each is very different, we saw some common themes…
Winter conference season is in full swing and with all the travel we missed out on the unofficial kickoff of the ad tech (sorry, I mean MAR tech) year, AdExchanger’s…
Happy New Year from the Telefrek team! Last year was quite a ride that definitely had its ups and downs. We are looking forward to some big things in 2019,…
The LucentBid team was excited to be part of the inaugural App Growth Summit in San Francisco. A more intimate event, AGS focused on education with in-depth how-to sessions on…
AI gets a lot of buzz, and like any hot trend, it can get reduced in people’s minds to only that – a trendy buzzword. Don’t let all the marketing…
My first Dmexco post-agency life felt a lot less agency-focused than ever before. Was it just my perspective, or is the conference really changing? My general feeling is the event’s…
Machine Learning Lessons from Google Love it or hate it? Google’s Universal App Campaign (UAC) product is nearing a year since its launch and growth marketers are still trying to…